There are marketing techniques coming up every day. Marketers have more marketing avenues then they can utilize. But as they say, old is always gold. Telemarketing services have been in existence forever it seems. Yet it is very effective as a marketing technique. By choosing the right phone answering services, you can make sure that your telemarketing campaign lies in capable hands. But there are many other essentials that make a telemarketing campaign successful. Some of these essentials are mentioned below:
- Confidence: The agents responsible for the telemarketing campaign should be very confident. Confidence is a vital aspect for successful campaign. To convince someone to buy from you or take actions as desired, the person on the other side has to feel the confidence of the agent. The agent should sound clear sighted and knowledgeable of what he/she is doing. Many calling processes are hindered by agents having hesitation in their voice. This creates a poor impression and does not do any favor on brand impression. To get that confidence, the agent should have good knowledge of the product or service. The agent should be composed and stick to the script with a confident voice. If there is slightest sense of hesitation the people on the other end will not take the call seriously.
- Natural: Many a times the tone of the agents itself is so mechanical that the propositions seems false. The agents often read through a script that they do not believe. The narration is so mechanical that it does not evoke any emotions. If the agent is working with the product/service for the first time, then it is responsibility of the agent to grasp the details as early as possible. Try and learn the details so that you sound confident. The learning curve should continue until you sound completely natural.
- Listening: This should be a natural process for every agent, but it is quite shocking how most agents do not listen to their customers. Listening is very important if you want to convince the prospects. Most of the agents do not know the difference between hearing and listening. Listening is not just remaining silent, it implies verbal nods, paraphrasing back and asking questions. But the sad thing is that most of the agents feel that telemarketing services is all about talking continuously. It is not so, you can put forward your proposition but let the other person also get his/her doubts cleared. Telemarketing should be mutual exchange of comments, not a one way communication.
- Assumptions: Confidence is a noble virtue for telemarketing, but it should be limited in certain instances. An agent making calls all day long, often thinks he/she can read the mind of the person at the other end. They start finishing the sentences and stopping the prospect half way through the sentence. This is not wise. The prospective customer would feel insulted and this will minimize chance of sale. Every person wants to be given due attention. So, never interrupt a person even when you guess the question or comment. Let the person speak for himself/herself. Your scope starts once the person has completed communication. If an inexperienced agent tries to assume, the consequences can be disastrous. Most often than not the assumption would be wrong causing embarrassment.
- Interesting: The work of a telemarketing agent is not easy by any stretch of imagination. Just think: the agent has to say the same script 70 times and more all through the day. It is a boring job. There is nothing that can fill the job with fun. Yet, the agent has to somehow manage to sound interesting. The agent might be saying the same script for the 70th time but the customer is hearing it for the first time. And based on the hearing the person will make his/her mind. Thus each script reading should be energetic and interesting. As an agent the sole inspiration to make the conversation interesting lies in the sales targets and rewards on attaining them.
Order taking services can be rewarding for the brands only if it is done right. Though telemarketing is one of the oldest marketing methods, yet there are many call centers that do not follow the best practices and thus the brands are not able to reap the full benefits. While undertaking a telemarketing campaign always be mindful that the above given tips are followed.