The boom of the social media popularity has changed the dynamics of various industries. Several firms are trying to utilize its potential by implementing creative ideas related to marketing. Using social media as a medium of customer support is also gaining momentum due to multiple benefits connected to it. Even small and mid-sized companies along […]
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Socially Mature Contact Centers
Customer centric organizations consider customer service as an integral part of business development. They ensure that the organizations remain socially connected with their customers through online marketing campaigns as well. With the advent of social media, the need for active engagement with customers has also increased. The old methods can only provide a myopic view […]
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Why Social Media Customer care Services is Your Secret Weapon?
“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” – Amy Jo Martin (Social Media Marketing expert). It is a well-known business statistic: it costs five to ten percent more to acquire new customers than to retain an existing one. Though the statistics would vary slightly […]
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